- Fri Dec 12, 2025 10:02 pm#11360
Company Overview – Logic Group
- Business focus: IT and technology solutions (Logitech Computers) – established 1998.
- Headquarters: Chawrongi Bhaban, 4th Floor, 124/A, New Elephant Road, Dhaka.
- Online presence: https://logicgroupbd.com/ – review recent news, product launches, partnerships, and corporate values.
Role Summary – Sales & Business Development (Modern Trade)
- Field‑oriented position, based in Dhaka, with office work for reporting and coordination.
- Targets: build relationships with outlet owners/managers, ensure planogram & POSM compliance, negotiate shelf space, achieve sales volume/value targets, onboard new modern‑trade partners, and provide market intelligence.
- Levels: from Sales Executive up to Manager – placement based on experience (up to 4 years, FMCG preference, freshers also considered).
Key Preparation Steps
1. Understand the Business & Industry
• Study the FMCG landscape in Bangladesh, especially modern‑trade channels (super‑shops, hyper‑markets, departmental stores).
• Identify major competitors of Logic Group’s product lines (e.g., Logitech‑related accessories, IT peripherals).
• Familiarize yourself with current market trends: e‑commerce integration, consumer buying‑behaviour post‑COVID, promotional tactics in modern trade.
2. Map Role Requirements to Your Profile
• Relationship Management – list past experiences where you built or maintained B2B accounts.
• In‑store Execution – note any exposure to planograms, shelf‑placement, POSM setup.
• Negotiation – prepare concrete examples of successful listings, trade‑term negotiations, or promotional deals.
• Data‑Driven Selling – highlight proficiency with Excel (pivot tables, VLOOKUP, basic formulas) and any CRM usage (e.g., Salesforce, Zoho).
• Cross‑functional Collaboration – illustrate coordination with logistics, marketing, or e‑commerce teams.
3. Tailor Your Resume & Cover Letter
• Use the exact language from the job description: “Modern Trade Relationship & Execution”, “Sales Growth & Target Achievement”, “Account & Business Management”.
• Quantify achievements: “Increased shelf‑space by 15 % for XYZ brand in 6 months”, “Achieved 110 % of quarterly sales target (BD Taka 2 M)”.
• Include a “Key Competencies” section featuring: Client Relationship Management, Market Research, Sales Target Management, Negotiation, MS Office – Excel.
• For freshers, emphasize internships, university projects, or part‑time sales roles that demonstrate relevant skills.
4. Prepare for the Application Process
• Online application: ensure your email address and phone number are professional.
• Attach PDF versions of CV and cover letter; naming convention: “Lastname_Firstname_LogicGroup_Sales.pdf”.
• Double‑check for grammatical errors; corporate communication must avoid local dialects.
5. Interview Preparation
A. General Interview
- Prepare a concise 2‑minute “Tell me about yourself” that aligns your background with modern‑trade sales.
- Review your résumé line‑by‑line; be ready to discuss each point.
B. Behavioural Questions (STAR method)
- “Describe a time you turned a reluctant retailer into a regular buyer.”
- “Give an example of when you missed a sales target and how you recovered.”
- “Tell us about a conflict with a field merchandiser and how you resolved it.”
C. Role‑Specific Scenarios
- “You visit a hyper‑market that currently shelves our competitor on eye‑level. How would you secure prime placement?”
- “A store reports low inventory due to logistics delay; what steps do you take?”
- “Analyze this simplified sales data (provide sample numbers) and suggest actions for the next month.”
D. Technical/Analytical Skills
- Expect quick Excel tasks: calculate month‑over‑month growth, create a simple pivot table, or interpret a basic sales chart.
- Be prepared to discuss how you would use CRM data for daily reporting.
E. Cross‑Functional Collaboration
- Example question: “How would you coordinate a promotional launch with Marketing and Logistics to ensure on‑time delivery and visibility?”
F. Leadership (for senior‑level candidates)
- “Describe your experience coaching junior sales staff or merchandisers.”
6. Practical Preparation
• Mock Interviews: practice with a friend or mentor, focusing on concise, data‑driven answers.
• Dress Code: business‑formal (shirt, tie, or appropriate formal attire for Bangladeshi corporate culture).
• Documents to Carry: printed copy of CV, list of references, certificates, and a notebook for taking notes.
7. Post‑Interview Follow‑Up
- Send a thank‑you email within 24 hours, reiterating your enthusiasm for the modern‑trade role and referencing a specific discussion point (e.g., a suggested promotional strategy).
8. Salary & Benefits Negotiation
- Research market salary for FMCG modern‑trade positions in Dhaka (range typically BDT 25 K‑45 K).
- Highlight any unique value you bring (e.g., existing relationships with key retailers) to justify the upper end of the BDT 20 000‑40 000 range.
- Clarify benefits: transport allowance, mobile bill, yearly salary review, two festival bonuses.
9. Continuous Learning
- Enroll in a short online course on modern‑trade sales or FMCG retail analytics (e.g., Coursera, Udemy).
- Follow industry publications: “The Economic Times – FMCG”, “Bangladesh Business Review”, “Retail Pulse”.
By systematically researching Logic Group, aligning your experience with the detailed responsibilities, tailoring your application documents, and rehearsing targeted interview scenarios, you will present yourself as a well‑prepared, growth‑focused candidate ready to contribute to the Modern Trade team. Good luck!
- Business focus: IT and technology solutions (Logitech Computers) – established 1998.
- Headquarters: Chawrongi Bhaban, 4th Floor, 124/A, New Elephant Road, Dhaka.
- Online presence: https://logicgroupbd.com/ – review recent news, product launches, partnerships, and corporate values.
Role Summary – Sales & Business Development (Modern Trade)
- Field‑oriented position, based in Dhaka, with office work for reporting and coordination.
- Targets: build relationships with outlet owners/managers, ensure planogram & POSM compliance, negotiate shelf space, achieve sales volume/value targets, onboard new modern‑trade partners, and provide market intelligence.
- Levels: from Sales Executive up to Manager – placement based on experience (up to 4 years, FMCG preference, freshers also considered).
Key Preparation Steps
1. Understand the Business & Industry
• Study the FMCG landscape in Bangladesh, especially modern‑trade channels (super‑shops, hyper‑markets, departmental stores).
• Identify major competitors of Logic Group’s product lines (e.g., Logitech‑related accessories, IT peripherals).
• Familiarize yourself with current market trends: e‑commerce integration, consumer buying‑behaviour post‑COVID, promotional tactics in modern trade.
2. Map Role Requirements to Your Profile
• Relationship Management – list past experiences where you built or maintained B2B accounts.
• In‑store Execution – note any exposure to planograms, shelf‑placement, POSM setup.
• Negotiation – prepare concrete examples of successful listings, trade‑term negotiations, or promotional deals.
• Data‑Driven Selling – highlight proficiency with Excel (pivot tables, VLOOKUP, basic formulas) and any CRM usage (e.g., Salesforce, Zoho).
• Cross‑functional Collaboration – illustrate coordination with logistics, marketing, or e‑commerce teams.
3. Tailor Your Resume & Cover Letter
• Use the exact language from the job description: “Modern Trade Relationship & Execution”, “Sales Growth & Target Achievement”, “Account & Business Management”.
• Quantify achievements: “Increased shelf‑space by 15 % for XYZ brand in 6 months”, “Achieved 110 % of quarterly sales target (BD Taka 2 M)”.
• Include a “Key Competencies” section featuring: Client Relationship Management, Market Research, Sales Target Management, Negotiation, MS Office – Excel.
• For freshers, emphasize internships, university projects, or part‑time sales roles that demonstrate relevant skills.
4. Prepare for the Application Process
• Online application: ensure your email address and phone number are professional.
• Attach PDF versions of CV and cover letter; naming convention: “Lastname_Firstname_LogicGroup_Sales.pdf”.
• Double‑check for grammatical errors; corporate communication must avoid local dialects.
5. Interview Preparation
A. General Interview
- Prepare a concise 2‑minute “Tell me about yourself” that aligns your background with modern‑trade sales.
- Review your résumé line‑by‑line; be ready to discuss each point.
B. Behavioural Questions (STAR method)
- “Describe a time you turned a reluctant retailer into a regular buyer.”
- “Give an example of when you missed a sales target and how you recovered.”
- “Tell us about a conflict with a field merchandiser and how you resolved it.”
C. Role‑Specific Scenarios
- “You visit a hyper‑market that currently shelves our competitor on eye‑level. How would you secure prime placement?”
- “A store reports low inventory due to logistics delay; what steps do you take?”
- “Analyze this simplified sales data (provide sample numbers) and suggest actions for the next month.”
D. Technical/Analytical Skills
- Expect quick Excel tasks: calculate month‑over‑month growth, create a simple pivot table, or interpret a basic sales chart.
- Be prepared to discuss how you would use CRM data for daily reporting.
E. Cross‑Functional Collaboration
- Example question: “How would you coordinate a promotional launch with Marketing and Logistics to ensure on‑time delivery and visibility?”
F. Leadership (for senior‑level candidates)
- “Describe your experience coaching junior sales staff or merchandisers.”
6. Practical Preparation
• Mock Interviews: practice with a friend or mentor, focusing on concise, data‑driven answers.
• Dress Code: business‑formal (shirt, tie, or appropriate formal attire for Bangladeshi corporate culture).
• Documents to Carry: printed copy of CV, list of references, certificates, and a notebook for taking notes.
7. Post‑Interview Follow‑Up
- Send a thank‑you email within 24 hours, reiterating your enthusiasm for the modern‑trade role and referencing a specific discussion point (e.g., a suggested promotional strategy).
8. Salary & Benefits Negotiation
- Research market salary for FMCG modern‑trade positions in Dhaka (range typically BDT 25 K‑45 K).
- Highlight any unique value you bring (e.g., existing relationships with key retailers) to justify the upper end of the BDT 20 000‑40 000 range.
- Clarify benefits: transport allowance, mobile bill, yearly salary review, two festival bonuses.
9. Continuous Learning
- Enroll in a short online course on modern‑trade sales or FMCG retail analytics (e.g., Coursera, Udemy).
- Follow industry publications: “The Economic Times – FMCG”, “Bangladesh Business Review”, “Retail Pulse”.
By systematically researching Logic Group, aligning your experience with the detailed responsibilities, tailoring your application documents, and rehearsing targeted interview scenarios, you will present yourself as a well‑prepared, growth‑focused candidate ready to contribute to the Modern Trade team. Good luck!
- By bdchakriDesk