- Sat Dec 13, 2025 1:57 pm#11623
Preparation Guide for the Executive / Sr. Executive – Sales & Marketing Position at President Homes Ltd.
1. Understand the Role and Company
- Review the job description carefully. The core duties include direct and digital marketing, tele‑marketing, client communication, sales target achievement, social‑media content updates, daily reporting, and relationship building with buyers and investors.
- Study President Homes Ltd. and its parent President Group. Visit the corporate website (www.president-group.com) to learn about their current projects, brand positioning, target market, and recent news. Knowing the company’s values and growth strategy will help you tailor your answers and demonstrate genuine interest.
2. Tailor Your Resume
- Header – Include full name, phone number, email address, and a link to your LinkedIn profile (or a professional portfolio if you have one).
- Professional Summary – Write a 3‑4 line summary highlighting 1‑3 years of real‑estate sales & marketing experience, achievements in meeting sales targets, and familiarity with the Bangladeshi market.
- Key Achievements – Use bullet points (plain text) to list measurable results, e.g., “Increased lead conversion rate by 25 % through targeted door‑to‑door campaigns” or “Generated BD 10 million in sales revenue within 12 months via digital advertising.”
- Relevant Experience – For each role, focus on responsibilities that match the job posting: direct marketing, database management, tele‑marketing, client follow‑up, social‑media updates, daily progress reporting, and relationship management with investors.
- Education – List your Bachelor’s (or higher) degree, including major and university name. If you have a Master’s, place it prominently.
- Skills Section – Highlight the required and suggested skills: Branding, Sales & Marketing, Market Research & Development, Strategic Planning, Customer Service, Ability to work under pressure, Digital Marketing tools (Facebook Ads, Google Ads, CRM), and Reporting (WhatsApp, Excel).
- Certifications – Add any relevant certifications (e.g., Google Digital Marketing Certificate, Real‑Estate Sales License).
3. Craft a Compelling Cover Letter
- Opening Paragraph – State the position you are applying for, where you found the posting, and a brief sentence on why you are excited about President Homes.
- Middle Paragraph(s) – Connect your past experience to the specific duties listed. Provide concrete examples:
- “At XYZ Real Estate, I designed a multi‑channel marketing campaign (door‑to‑door, tele‑marketing, and Facebook Ads) that generated 150 qualified leads per month, surpassing the target by 30 %.”
- “I routinely prepared daily sales progress reports via WhatsApp, ensuring the management team had real‑time visibility of pipeline status.”
- Closing Paragraph – Emphasize your willingness to contribute to the company’s growth, mention your availability for an interview, and thank the reader.
4. Build a Portfolio (Optional but Advantageous)
- Compile screenshots or PDFs of successful marketing materials you created (social‑media posts, flyers, email newsletters).
- Include brief case studies that outline the objective, your action, and the result (e.g., “Social‑media campaign for a residential project – 3,000 engagements, 120 lead conversions”).
- Save the portfolio as a single PDF (max 2 MB) and attach it to the online application if the portal allows.
5. Prepare for the Interview
A. Knowledge Check
- Real‑estate market trends in Bangladesh (price movements, consumer preferences, popular locations).
- President Homes’ current projects, target customer segments, and competitive advantages.
- Basics of direct marketing, door‑to‑door sales, tele‑marketing scripts, and digital advertising metrics (CPC, CPM, conversion rate).
B. Common Questions & Sample Answers
1. *Tell us about a time you met or exceeded a sales target.*
- Use the STAR method (Situation, Task, Action, Result). Quantify the target and the outcome.
2. *How do you handle a difficult client who is hesitant to invest in a property?*
- Emphasize active listening, addressing objections with data, offering site visits, and following up persistently.
3. *Describe your experience with digital marketing tools.*
- Mention specific platforms (Facebook Business Manager, Google Ads, Mailchimp, CRM software) and any metrics you tracked.
4. *How do you prioritize daily tasks when you have multiple marketing channels to manage?*
- Talk about using a daily planner, setting priorities based on ROI, and maintaining clear communication with the team via WhatsApp or project‑management tools.
5. *What strategies would you implement to increase lead generation for a new residential project?*
- Suggest a mix of door‑to‑door outreach in the target locality, targeted Facebook ads, SEO‑optimized landing pages, partnership with local brokers, and a referral incentive program.
C. Practical Demonstrations
- Be prepared to discuss a short marketing plan you could deliver within a week for a hypothetical new development. Outline objectives, target audience, channels, budget allocation, and KPI tracking.
D. Personal Presentation
- Dress in formal business attire (suit or equivalent).
- Arrive 10‑15 minutes early at the office address: House No‑31 (First Floor), Road No‑03, Nikunja‑01 (South), Khilkhet, Dhaka‑1229.
6. Logistics and Application Submission
- Deadline: 14 December 2025 – submit at least two days before to avoid technical issues.
- Online Application: Follow the “Apply” link on the original job posting. Upload the tailored resume, cover letter, and portfolio (if applicable).
- Email/Application Confirmation: After submitting, you may receive an automatic acknowledgment. Keep a copy of the confirmation for reference.
- Follow‑Up: If you do not hear back within a week, send a polite email to the HR contact (if provided) expressing continued interest and asking about the recruitment timeline.
7. Continuous Skill Development (While Waiting for Response)
- Enroll in short online courses on advanced Facebook/Instagram advertising and CRM data analysis.
- Read recent articles on Bangladesh’s real‑estate regulations and financing options for buyers.
- Practice mock interviews with a friend or mentor, focusing on concise storytelling and KPI‑driven responses.
8. Mindset and Motivation
- Keep a positive attitude; the role emphasizes self‑motivation and the ability to work under pressure.
- Visualize daily reporting and target achievement as part of a larger mission to help families find homes and investors secure profitable projects.
By following these steps, you will present yourself as a well‑prepared, results‑oriented candidate who aligns perfectly with President Homes Ltd.’s expectations for the Executive / Sr. Executive – Sales & Marketing position. Good luck!
1. Understand the Role and Company
- Review the job description carefully. The core duties include direct and digital marketing, tele‑marketing, client communication, sales target achievement, social‑media content updates, daily reporting, and relationship building with buyers and investors.
- Study President Homes Ltd. and its parent President Group. Visit the corporate website (www.president-group.com) to learn about their current projects, brand positioning, target market, and recent news. Knowing the company’s values and growth strategy will help you tailor your answers and demonstrate genuine interest.
2. Tailor Your Resume
- Header – Include full name, phone number, email address, and a link to your LinkedIn profile (or a professional portfolio if you have one).
- Professional Summary – Write a 3‑4 line summary highlighting 1‑3 years of real‑estate sales & marketing experience, achievements in meeting sales targets, and familiarity with the Bangladeshi market.
- Key Achievements – Use bullet points (plain text) to list measurable results, e.g., “Increased lead conversion rate by 25 % through targeted door‑to‑door campaigns” or “Generated BD 10 million in sales revenue within 12 months via digital advertising.”
- Relevant Experience – For each role, focus on responsibilities that match the job posting: direct marketing, database management, tele‑marketing, client follow‑up, social‑media updates, daily progress reporting, and relationship management with investors.
- Education – List your Bachelor’s (or higher) degree, including major and university name. If you have a Master’s, place it prominently.
- Skills Section – Highlight the required and suggested skills: Branding, Sales & Marketing, Market Research & Development, Strategic Planning, Customer Service, Ability to work under pressure, Digital Marketing tools (Facebook Ads, Google Ads, CRM), and Reporting (WhatsApp, Excel).
- Certifications – Add any relevant certifications (e.g., Google Digital Marketing Certificate, Real‑Estate Sales License).
3. Craft a Compelling Cover Letter
- Opening Paragraph – State the position you are applying for, where you found the posting, and a brief sentence on why you are excited about President Homes.
- Middle Paragraph(s) – Connect your past experience to the specific duties listed. Provide concrete examples:
- “At XYZ Real Estate, I designed a multi‑channel marketing campaign (door‑to‑door, tele‑marketing, and Facebook Ads) that generated 150 qualified leads per month, surpassing the target by 30 %.”
- “I routinely prepared daily sales progress reports via WhatsApp, ensuring the management team had real‑time visibility of pipeline status.”
- Closing Paragraph – Emphasize your willingness to contribute to the company’s growth, mention your availability for an interview, and thank the reader.
4. Build a Portfolio (Optional but Advantageous)
- Compile screenshots or PDFs of successful marketing materials you created (social‑media posts, flyers, email newsletters).
- Include brief case studies that outline the objective, your action, and the result (e.g., “Social‑media campaign for a residential project – 3,000 engagements, 120 lead conversions”).
- Save the portfolio as a single PDF (max 2 MB) and attach it to the online application if the portal allows.
5. Prepare for the Interview
A. Knowledge Check
- Real‑estate market trends in Bangladesh (price movements, consumer preferences, popular locations).
- President Homes’ current projects, target customer segments, and competitive advantages.
- Basics of direct marketing, door‑to‑door sales, tele‑marketing scripts, and digital advertising metrics (CPC, CPM, conversion rate).
B. Common Questions & Sample Answers
1. *Tell us about a time you met or exceeded a sales target.*
- Use the STAR method (Situation, Task, Action, Result). Quantify the target and the outcome.
2. *How do you handle a difficult client who is hesitant to invest in a property?*
- Emphasize active listening, addressing objections with data, offering site visits, and following up persistently.
3. *Describe your experience with digital marketing tools.*
- Mention specific platforms (Facebook Business Manager, Google Ads, Mailchimp, CRM software) and any metrics you tracked.
4. *How do you prioritize daily tasks when you have multiple marketing channels to manage?*
- Talk about using a daily planner, setting priorities based on ROI, and maintaining clear communication with the team via WhatsApp or project‑management tools.
5. *What strategies would you implement to increase lead generation for a new residential project?*
- Suggest a mix of door‑to‑door outreach in the target locality, targeted Facebook ads, SEO‑optimized landing pages, partnership with local brokers, and a referral incentive program.
C. Practical Demonstrations
- Be prepared to discuss a short marketing plan you could deliver within a week for a hypothetical new development. Outline objectives, target audience, channels, budget allocation, and KPI tracking.
D. Personal Presentation
- Dress in formal business attire (suit or equivalent).
- Arrive 10‑15 minutes early at the office address: House No‑31 (First Floor), Road No‑03, Nikunja‑01 (South), Khilkhet, Dhaka‑1229.
6. Logistics and Application Submission
- Deadline: 14 December 2025 – submit at least two days before to avoid technical issues.
- Online Application: Follow the “Apply” link on the original job posting. Upload the tailored resume, cover letter, and portfolio (if applicable).
- Email/Application Confirmation: After submitting, you may receive an automatic acknowledgment. Keep a copy of the confirmation for reference.
- Follow‑Up: If you do not hear back within a week, send a polite email to the HR contact (if provided) expressing continued interest and asking about the recruitment timeline.
7. Continuous Skill Development (While Waiting for Response)
- Enroll in short online courses on advanced Facebook/Instagram advertising and CRM data analysis.
- Read recent articles on Bangladesh’s real‑estate regulations and financing options for buyers.
- Practice mock interviews with a friend or mentor, focusing on concise storytelling and KPI‑driven responses.
8. Mindset and Motivation
- Keep a positive attitude; the role emphasizes self‑motivation and the ability to work under pressure.
- Visualize daily reporting and target achievement as part of a larger mission to help families find homes and investors secure profitable projects.
By following these steps, you will present yourself as a well‑prepared, results‑oriented candidate who aligns perfectly with President Homes Ltd.’s expectations for the Executive / Sr. Executive – Sales & Marketing position. Good luck!
- By bdchakriDesk