- Mon Dec 15, 2025 11:13 am#12210
Preparation Guide – Deputy / Manager BTL (itel Mobile)
Ismartu Technology BD Ltd (ITBL) – Dhaka
Application deadline : 20 December 2025
1. ROLE UNDERSTANDING
• Core purpose – drive brand visibility and retail execution for itel across all market segments (BO, SIS, GRT, etc.).
• Key functions – terminal visibility management, terminal item maintenance, market‑engagement/project management, GTM & POSM execution, execution monitoring & reporting, stakeholder management, and team leadership.
• Performance metrics – audit quality scores, on‑time POSM delivery, project completion rates, visibility compliance percentages, and sales‑impact reports.
2. MINIMUM QUALIFICATIONS & EXPERIENCE
• Age : 29‑45 years, male.
• Education : Bachelor’s degree (Honors acceptable).
• Experience : 7‑8 years in BTL/Trade Marketing, minimum 2 years in a supervisory or managerial role.
• Industry background : FMCG manufacturing, multinational or group companies, mobile accessories, mobile industry.
• Desired technical skills : BTL & trade‑marketing planning, basic design work (Adobe Illustrator, Photoshop), data entry, field‑audit tools, project‑management software (e.g., MS Project, Trello, Asana).
3. RESUME & COVER LETTER TAILORING
a) Resume – use a reverse‑chronological format, keep it to two pages.
– Highlight each role with bullet points that directly map to the responsibilities listed above (e.g., “Led a nationwide POSM rollout for XYZ brand covering 1,200 retail outlets, achieving 96 % compliance”).
– Quantify achievements: percentages, outlet counts, budget sizes, cost‑savings, sales uplift.
– Add a “Key Competencies” section that lists: BTL execution, GTM strategy, retail visibility, stakeholder management, team leadership, Adobe AI/Photoshop, audit & reporting, vendor coordination.
b) Cover Letter – keep it concise (max one page).
– Open with a strong statement of why you are fit for itel’s BTL vision.
– Provide two short examples that demonstrate (i) successful terminal visibility projects and (ii) leadership of cross‑functional teams.
– Mention familiarity with the Bangladeshi mobile market and the specific segments (BO, SIS, GRT).
– Close by expressing enthusiasm for contributing to ITBL’s market‑share growth.
4. PORTFOLIO / WORK‑SAMPLE PREPARATION
• Collect images of past POSM designs, GTM roll‑out decks, audit reports, and project timelines.
• Create a PDF (max 5 pages) titled “BTL Portfolio – YourName”. Include a brief project description, your role, tools used, and measurable outcomes.
• If possible, prepare a short (2‑minute) slide deck that you can share during the interview to illustrate a complete BTL cycle you led.
5. KNOWLEDGE AREAS TO REINFORCE
a) BTL & Trade Marketing Fundamentals
– Difference between BTL, ATL, and TTL.
– Retail execution best practices (plan‑do‑check‑act).
– POSM categories, life‑cycle, and cost control.
b) Terminal Visibility Management
– Definitions of BO (Back‑Office), SIS (Shop‑In‑Shop), GRT (General Retail Trade).
– Audit checklist creation, scoring methods, corrective‑action processes.
c) GTM Strategy for Mobile Brands
– Launch timeline, market segmentation, channel mix, activation tactics.
– KPI setting (share‑of‑shelf, sell‑through, brand recall).
d) Design Basics (AI & Photoshop)
– Create mock‑ups for shelf‑talkers, standees, countertop displays.
– File preparation for vendors (CMYK, bleed, proofing).
e) Project Management & Reporting
– Work‑breakdown‑structure, Gantt charts, risk registers.
– Weekly/monthly reporting formats (visual dashboards, variance analysis).
f) Stakeholder Management & Negotiation
– Influence mapping, RACI matrix, vendor SLA monitoring.
6. PRACTICAL EXERCISES BEFORE THE INTERVIEW
• Design a simple itel POSM item (e.g., a 4‑ft floor‑stand) using AI or Photoshop, export a printable mock‑up.
• Develop a 4‑week field‑audit plan for 100 retail outlets; include audit checklist, frequency, and escalation flow.
• Draft a GTM execution timeline for a hypothetical new itel model launch (pre‑launch, launch, post‑launch phases).
• Create a one‑page KPI dashboard (Excel or PowerPoint) that tracks visibility compliance, POSM stock levels, and sales uplift.
7. MOCK INTERVIEW QUESTIONS & STAR RESPONSES
• “Describe a BTL project you owned from concept to execution. What challenges did you face and how did you overcome them?” – use Situation, Task, Action, Result.
• “How do you ensure vendors meet quality standards for POSM?” – discuss SOPs, surprise visits, scorecards.
• “Give an example of a time you had to influence a sales team to adopt a visibility initiative.” – highlight collaboration, data‑driven persuasion.
• “Explain how you would handle a sudden shortage of a key POSM item during a peak sales period.” – talk about contingency planning, alternate vendors, communication hierarchy.
• Technical: “Walk me through the steps you would take to audit the visibility of itel devices in a GRT outlet.” – mention checklist items, photography, scoring, reporting.
8. RESEARCH CHECK‑LIST (COMPANY & MARKET)
– Review ITBL’s recent press releases, annual reports, and brand‑specific campaigns for itel.
– Study the current market share of itel vs. competitors in Bangladesh (e.g., Samsung, Xiaomi).
– Identify the top retail chains and distributors for mobile phones in Dhaka.
– Familiarize yourself with Transsion Holdings’ global strategy and how it translates locally.
– Look up recent BTL case studies from FMCG or mobile sectors for inspiration.
9. APPLICATION LOGISTICS
• Prepare the following documents in PDF format:
– Updated resume (file name: YourName_Resume_ITBL.pdf)
– Tailored cover letter (YourName_CoverLetter_ITBL.pdf)
– BTL portfolio (YourName_Portfolio_ITBL.pdf)
– Scanned copies of academic certificates and passport‑size photo.
• If the employer provided an online application portal, upload the files before 20 December 2025, preferably 2‑3 days earlier to avoid last‑minute issues.
• Keep a copy of the confirmation email or screen‑shot of the submission receipt.
10. DAY‑OF‑INTERVIEW CHECK‑LIST
– Dress code: business formal (dark suit, white shirt, tie).
– Bring a professional folder containing: printed resume, cover letter, portfolio, list of references, and a notebook.
– Carry a fully charged smartphone (optional for quick reference) and a pen.
– Arrive 10‑15 minutes early; locate the reception desk at Concord Baksh Tower, 4th Floor, Plot‑11/A, Road‑48, Block‑CWN, Gulshan‑2.
– Prepare a concise self‑introduction (30 seconds) that ties your background to the itel BTL mission.
– Have questions ready for the interview panel (e.g., “What are the key visibility gaps you’ve identified for itel in the past quarter?”).
11. POST‑INTERVIEW FOLLOW‑UP
– Send a thank‑you email within 24 hours, referencing a specific discussion point and reiterating your enthusiasm.
– Attach the PDF portfolio again in case it was not fully reviewed.
By systematically covering each of the points above, you will present a strong, focused candidature that aligns perfectly with the expectations for the Deputy/Manager – BTL role at Ismartu Technology BD Ltd. Good luck!
Ismartu Technology BD Ltd (ITBL) – Dhaka
Application deadline : 20 December 2025
1. ROLE UNDERSTANDING
• Core purpose – drive brand visibility and retail execution for itel across all market segments (BO, SIS, GRT, etc.).
• Key functions – terminal visibility management, terminal item maintenance, market‑engagement/project management, GTM & POSM execution, execution monitoring & reporting, stakeholder management, and team leadership.
• Performance metrics – audit quality scores, on‑time POSM delivery, project completion rates, visibility compliance percentages, and sales‑impact reports.
2. MINIMUM QUALIFICATIONS & EXPERIENCE
• Age : 29‑45 years, male.
• Education : Bachelor’s degree (Honors acceptable).
• Experience : 7‑8 years in BTL/Trade Marketing, minimum 2 years in a supervisory or managerial role.
• Industry background : FMCG manufacturing, multinational or group companies, mobile accessories, mobile industry.
• Desired technical skills : BTL & trade‑marketing planning, basic design work (Adobe Illustrator, Photoshop), data entry, field‑audit tools, project‑management software (e.g., MS Project, Trello, Asana).
3. RESUME & COVER LETTER TAILORING
a) Resume – use a reverse‑chronological format, keep it to two pages.
– Highlight each role with bullet points that directly map to the responsibilities listed above (e.g., “Led a nationwide POSM rollout for XYZ brand covering 1,200 retail outlets, achieving 96 % compliance”).
– Quantify achievements: percentages, outlet counts, budget sizes, cost‑savings, sales uplift.
– Add a “Key Competencies” section that lists: BTL execution, GTM strategy, retail visibility, stakeholder management, team leadership, Adobe AI/Photoshop, audit & reporting, vendor coordination.
b) Cover Letter – keep it concise (max one page).
– Open with a strong statement of why you are fit for itel’s BTL vision.
– Provide two short examples that demonstrate (i) successful terminal visibility projects and (ii) leadership of cross‑functional teams.
– Mention familiarity with the Bangladeshi mobile market and the specific segments (BO, SIS, GRT).
– Close by expressing enthusiasm for contributing to ITBL’s market‑share growth.
4. PORTFOLIO / WORK‑SAMPLE PREPARATION
• Collect images of past POSM designs, GTM roll‑out decks, audit reports, and project timelines.
• Create a PDF (max 5 pages) titled “BTL Portfolio – YourName”. Include a brief project description, your role, tools used, and measurable outcomes.
• If possible, prepare a short (2‑minute) slide deck that you can share during the interview to illustrate a complete BTL cycle you led.
5. KNOWLEDGE AREAS TO REINFORCE
a) BTL & Trade Marketing Fundamentals
– Difference between BTL, ATL, and TTL.
– Retail execution best practices (plan‑do‑check‑act).
– POSM categories, life‑cycle, and cost control.
b) Terminal Visibility Management
– Definitions of BO (Back‑Office), SIS (Shop‑In‑Shop), GRT (General Retail Trade).
– Audit checklist creation, scoring methods, corrective‑action processes.
c) GTM Strategy for Mobile Brands
– Launch timeline, market segmentation, channel mix, activation tactics.
– KPI setting (share‑of‑shelf, sell‑through, brand recall).
d) Design Basics (AI & Photoshop)
– Create mock‑ups for shelf‑talkers, standees, countertop displays.
– File preparation for vendors (CMYK, bleed, proofing).
e) Project Management & Reporting
– Work‑breakdown‑structure, Gantt charts, risk registers.
– Weekly/monthly reporting formats (visual dashboards, variance analysis).
f) Stakeholder Management & Negotiation
– Influence mapping, RACI matrix, vendor SLA monitoring.
6. PRACTICAL EXERCISES BEFORE THE INTERVIEW
• Design a simple itel POSM item (e.g., a 4‑ft floor‑stand) using AI or Photoshop, export a printable mock‑up.
• Develop a 4‑week field‑audit plan for 100 retail outlets; include audit checklist, frequency, and escalation flow.
• Draft a GTM execution timeline for a hypothetical new itel model launch (pre‑launch, launch, post‑launch phases).
• Create a one‑page KPI dashboard (Excel or PowerPoint) that tracks visibility compliance, POSM stock levels, and sales uplift.
7. MOCK INTERVIEW QUESTIONS & STAR RESPONSES
• “Describe a BTL project you owned from concept to execution. What challenges did you face and how did you overcome them?” – use Situation, Task, Action, Result.
• “How do you ensure vendors meet quality standards for POSM?” – discuss SOPs, surprise visits, scorecards.
• “Give an example of a time you had to influence a sales team to adopt a visibility initiative.” – highlight collaboration, data‑driven persuasion.
• “Explain how you would handle a sudden shortage of a key POSM item during a peak sales period.” – talk about contingency planning, alternate vendors, communication hierarchy.
• Technical: “Walk me through the steps you would take to audit the visibility of itel devices in a GRT outlet.” – mention checklist items, photography, scoring, reporting.
8. RESEARCH CHECK‑LIST (COMPANY & MARKET)
– Review ITBL’s recent press releases, annual reports, and brand‑specific campaigns for itel.
– Study the current market share of itel vs. competitors in Bangladesh (e.g., Samsung, Xiaomi).
– Identify the top retail chains and distributors for mobile phones in Dhaka.
– Familiarize yourself with Transsion Holdings’ global strategy and how it translates locally.
– Look up recent BTL case studies from FMCG or mobile sectors for inspiration.
9. APPLICATION LOGISTICS
• Prepare the following documents in PDF format:
– Updated resume (file name: YourName_Resume_ITBL.pdf)
– Tailored cover letter (YourName_CoverLetter_ITBL.pdf)
– BTL portfolio (YourName_Portfolio_ITBL.pdf)
– Scanned copies of academic certificates and passport‑size photo.
• If the employer provided an online application portal, upload the files before 20 December 2025, preferably 2‑3 days earlier to avoid last‑minute issues.
• Keep a copy of the confirmation email or screen‑shot of the submission receipt.
10. DAY‑OF‑INTERVIEW CHECK‑LIST
– Dress code: business formal (dark suit, white shirt, tie).
– Bring a professional folder containing: printed resume, cover letter, portfolio, list of references, and a notebook.
– Carry a fully charged smartphone (optional for quick reference) and a pen.
– Arrive 10‑15 minutes early; locate the reception desk at Concord Baksh Tower, 4th Floor, Plot‑11/A, Road‑48, Block‑CWN, Gulshan‑2.
– Prepare a concise self‑introduction (30 seconds) that ties your background to the itel BTL mission.
– Have questions ready for the interview panel (e.g., “What are the key visibility gaps you’ve identified for itel in the past quarter?”).
11. POST‑INTERVIEW FOLLOW‑UP
– Send a thank‑you email within 24 hours, referencing a specific discussion point and reiterating your enthusiasm.
– Attach the PDF portfolio again in case it was not fully reviewed.
By systematically covering each of the points above, you will present a strong, focused candidature that aligns perfectly with the expectations for the Deputy/Manager – BTL role at Ismartu Technology BD Ltd. Good luck!
