- Sat Dec 13, 2025 1:04 am#11441
Preparation Guide for the Position of Senior Executive / Assistant Manager, Sales and Marketing
Lakeshore Hospitality Group – Gulshan‑2, Dhaka
1. Understand the Company and the Role
• Study Lakeshore Hotel & Apartments – its market positioning, key clients, recent news, and competitive landscape.
• Review the job description carefully and match each responsibility with your own experience.
• Note the emphasis on new corporate accounts, achieving sales targets, client relationship management, and guest satisfaction.
2. Update Your Resume
• Use a clear, professional layout; keep it to two pages maximum.
• Highlight at least three years of hotel‑industry experience, especially any sales, marketing, or reservation duties.
• Quantify achievements: “Increased corporate bookings by 25 % in 12 months” or “Consistently exceeded monthly sales targets by an average of 15 %”.
• Include specific skills mentioned: sales planning, target setting, customer service, hotel reservation systems, and any CRM tools you have used.
• Add a short “Key Competencies” section that lists: Sales & Marketing, Client Acquisition, Contract Negotiation, Market Intelligence, Event Coordination, Guest Satisfaction Management.
3. Craft a Targeted Cover Letter
• Address it to the hiring manager (if name not known, use “Dear Hiring Team”).
• Open with a brief statement of why you are attracted to Lakeshore Hospitality Group and the boutique‑hotel segment.
• Connect three to four of the job duties with concrete examples from your past roles.
• Show knowledge of Dhaka’s corporate market and how you can bring new group business to the hotel.
• Conclude with a strong call‑to‑action, indicating your availability for an interview before the Jan 3 2026 deadline.
4. Gather Supporting Documents
• Professional references (preferably former supervisors from the hotel industry).
• Certifications related to sales, marketing, or hospitality (e.g., Certified Hospitality Sales Professional).
• Any portfolio items such as sales proposals, campaign results, or event plans (redact confidential information).
5. Research the Market and Competitors
• Identify the major corporate clients in Dhaka that frequently book hotel rooms and venues.
• Know the typical pricing structures, discount policies, and loyalty programs used by competing boutique hotels.
• Prepare a short SWOT analysis of Lakeshore Hotel & Apartments to discuss during the interview.
6. Prepare for Common Interview Topics
• Sales Target Achievement: Be ready to discuss your process for setting, tracking, and surpassing targets, including tools and KPIs you use.
• Lead Generation: Explain your approach to prospecting – cold calls, telemarketing scripts, networking events, LinkedIn outreach, etc.
• Proposal & Contract Preparation: Walk through a recent proposal you created, highlighting how you addressed client needs and closed the deal.
• Client Relationship Management: Share examples of how you built long‑term relationships, resolved issues, and turned feedback into service improvements.
• Event Coordination: Describe a client event you organized, covering planning, coordination with internal departments, and post‑event evaluation.
• Guest Satisfaction: Discuss metrics you monitored (e.g., NPS, Guest Satisfaction Scores) and actions taken to improve them.
7. Practice Scenario‑Based Questions
• “A corporate client requests a last‑minute room block at a discounted rate – how would you handle it?”
• “You missed your monthly sales target; what steps would you take to recover and prevent recurrence?”
• “Describe a time you turned a dissatisfied customer into a repeat client.”
8. Refresh Technical Skills
• Ensure proficiency in hotel reservation systems (e.g., Opera, Protel) and any CRM platforms you have listed.
• Familiarize yourself with Microsoft Office Suite, especially Excel for sales reporting and PowerPoint for proposal presentations.
9. Dress Code and Logistics
• Business formal attire is recommended for the interview.
• Confirm the interview location (Company address: Road 41, House 46, Gulshan‑2, Dhaka‑1212).
• Plan to arrive 10‑15 minutes early; bring multiple copies of your resume, cover letter, and reference list.
10. Application Submission
• The posting indicates online application is accepted; locate the appropriate application portal on the company’s website (if a URL is provided).
• Attach your tailored resume, cover letter, and any additional documents required.
• Double‑check all fields before submitting; keep a screenshot or confirmation email for your records.
11. Follow‑Up
• Send a thank‑you email within 24 hours of the interview, reiterating your enthusiasm for the role and summarizing how your experience aligns with the key responsibilities.
By systematically addressing each of these steps you will present a strong, targeted candidacy for the Senior Executive / Assistant Manager, Sales and Marketing position at Lakeshore Hospitality Group. Good luck!
Lakeshore Hospitality Group – Gulshan‑2, Dhaka
1. Understand the Company and the Role
• Study Lakeshore Hotel & Apartments – its market positioning, key clients, recent news, and competitive landscape.
• Review the job description carefully and match each responsibility with your own experience.
• Note the emphasis on new corporate accounts, achieving sales targets, client relationship management, and guest satisfaction.
2. Update Your Resume
• Use a clear, professional layout; keep it to two pages maximum.
• Highlight at least three years of hotel‑industry experience, especially any sales, marketing, or reservation duties.
• Quantify achievements: “Increased corporate bookings by 25 % in 12 months” or “Consistently exceeded monthly sales targets by an average of 15 %”.
• Include specific skills mentioned: sales planning, target setting, customer service, hotel reservation systems, and any CRM tools you have used.
• Add a short “Key Competencies” section that lists: Sales & Marketing, Client Acquisition, Contract Negotiation, Market Intelligence, Event Coordination, Guest Satisfaction Management.
3. Craft a Targeted Cover Letter
• Address it to the hiring manager (if name not known, use “Dear Hiring Team”).
• Open with a brief statement of why you are attracted to Lakeshore Hospitality Group and the boutique‑hotel segment.
• Connect three to four of the job duties with concrete examples from your past roles.
• Show knowledge of Dhaka’s corporate market and how you can bring new group business to the hotel.
• Conclude with a strong call‑to‑action, indicating your availability for an interview before the Jan 3 2026 deadline.
4. Gather Supporting Documents
• Professional references (preferably former supervisors from the hotel industry).
• Certifications related to sales, marketing, or hospitality (e.g., Certified Hospitality Sales Professional).
• Any portfolio items such as sales proposals, campaign results, or event plans (redact confidential information).
5. Research the Market and Competitors
• Identify the major corporate clients in Dhaka that frequently book hotel rooms and venues.
• Know the typical pricing structures, discount policies, and loyalty programs used by competing boutique hotels.
• Prepare a short SWOT analysis of Lakeshore Hotel & Apartments to discuss during the interview.
6. Prepare for Common Interview Topics
• Sales Target Achievement: Be ready to discuss your process for setting, tracking, and surpassing targets, including tools and KPIs you use.
• Lead Generation: Explain your approach to prospecting – cold calls, telemarketing scripts, networking events, LinkedIn outreach, etc.
• Proposal & Contract Preparation: Walk through a recent proposal you created, highlighting how you addressed client needs and closed the deal.
• Client Relationship Management: Share examples of how you built long‑term relationships, resolved issues, and turned feedback into service improvements.
• Event Coordination: Describe a client event you organized, covering planning, coordination with internal departments, and post‑event evaluation.
• Guest Satisfaction: Discuss metrics you monitored (e.g., NPS, Guest Satisfaction Scores) and actions taken to improve them.
7. Practice Scenario‑Based Questions
• “A corporate client requests a last‑minute room block at a discounted rate – how would you handle it?”
• “You missed your monthly sales target; what steps would you take to recover and prevent recurrence?”
• “Describe a time you turned a dissatisfied customer into a repeat client.”
8. Refresh Technical Skills
• Ensure proficiency in hotel reservation systems (e.g., Opera, Protel) and any CRM platforms you have listed.
• Familiarize yourself with Microsoft Office Suite, especially Excel for sales reporting and PowerPoint for proposal presentations.
9. Dress Code and Logistics
• Business formal attire is recommended for the interview.
• Confirm the interview location (Company address: Road 41, House 46, Gulshan‑2, Dhaka‑1212).
• Plan to arrive 10‑15 minutes early; bring multiple copies of your resume, cover letter, and reference list.
10. Application Submission
• The posting indicates online application is accepted; locate the appropriate application portal on the company’s website (if a URL is provided).
• Attach your tailored resume, cover letter, and any additional documents required.
• Double‑check all fields before submitting; keep a screenshot or confirmation email for your records.
11. Follow‑Up
• Send a thank‑you email within 24 hours of the interview, reiterating your enthusiasm for the role and summarizing how your experience aligns with the key responsibilities.
By systematically addressing each of these steps you will present a strong, targeted candidacy for the Senior Executive / Assistant Manager, Sales and Marketing position at Lakeshore Hospitality Group. Good luck!
- By bdchakriDesk