- Sat Dec 13, 2025 11:00 am#11537
Preparation Guide for the Position of Senior Executive – Graphics Designing at Tusfia International
1. Understand the Role and Its Core Requirements
1.1. Primary duties – design high‑impact graphics, illustrations and layouts for social‑media, websites, print and motion‑graphics assets for the “London Gents Parlor” and “Beauty Training Institute”.
1.2. Key collaborations – work closely with senior management, sales & marketing, project coordinators and other creative team members.
1.3. Leadership expectations – lead creative development, maintain brand consistency, and guide junior designers (if any).
1.4. Technical depth – expert‑level proficiency in Adobe Illustrator, Photoshop, After Effects, Premiere Pro and familiarity with Figma, InDesign, CorelDRAW.
1.5. Industry knowledge – strong understanding of beauty‑salon and beauty‑training‑institute branding, service promotion, and customer‑experience visual storytelling.
2. Research Tusfia International and Its Business Units
2.1. Visit the company’s website (if available) and study the “London Gents Parlor” and “Beauty Training Institute” online presence.
2.2. Analyse their current visual style, colour palette, typography, social‑media posts, video ads and website layout.
2.3. Identify gaps or areas where you could add value (e.g., more modern motion graphics, cohesive branding across offline and online channels).
2.4. Read recent news, press releases, or client testimonials to understand the brand voice and market positioning.
3. Refresh and Deepen Technical Skills
3.1. Adobe Suite – run through advanced tutorials on:
• Illustrator: complex vector illustration, custom brushes, pattern creation.
• Photoshop: high‑resolution retouching, compositing, colour grading for beauty‑product imagery.
• After Effects & Premiere Pro: kinetic typography, product‑demo animations, short promotional videos (15‑30 seconds).
3.2. Figma – practice component libraries, design system creation and collaborative prototyping.
3.3. Motion‑Graphics – explore current trends in beauty‑industry reels, Instagram Reels, TikTok videos; practice quick turnaround animations.
3.4. Print Production – review bleed, CMYK conversion, file preparation for flyers, brochures, signage.
3.5. SEO & Google Ads basics – understand how visual assets affect ad quality scores and landing‑page experience.
4. Build a Targeted Portfolio
4.1. Select 8‑10 projects that showcase:
– Brand identity work for salons, spas, health‑care or lifestyle brands.
– Social‑media graphics (static and animated).
– Website mock‑ups or landing‑page designs.
– Motion‑graphics pieces (30‑second video ads).
4.2. Create a single PDF (max 10 MB) that includes a short brief for each project, your role, tools used and measurable results (e.g., engagement uplift, conversion increase).
4.3. Prepare a quick‑view online portfolio (Behance, Dribbble or a personal website) with a password‑protected link to share with the recruiter.
4.4. Add a “Beauty‑Salon/Institute” case study: a before‑and‑after redesign of a salon’s visual system, highlighting colour theory, branding consistency and social‑media impact.
5. Tailor Your Resume and Cover Letter
5.1. Resume – place the most relevant experience (5‑7 years) at the top, emphasizing:
– Roles in beauty‑sector design or related service‑industry projects.
– Specific tools (Illustrator, Photoshop, After Effects, Premiere Pro, Figma).
– Leadership or project‑management responsibilities.
5.2. Cover Letter – address the hiring manager (if name unknown, use “Dear Hiring Team”).
– State why you are excited about working for Tusfia International and the two units mentioned.
– Highlight your expertise in beauty‑brand visual communication and any measurable successes.
– Mention your flexibility for the 6‑day work week, weekend overtime and the Friday weekend schedule.
6. Prepare for the Interview
6.1. Behavioural Questions
– Describe a time you managed multiple design projects under tight deadlines.
– How do you handle feedback from non‑design stakeholders?
– Give an example of how you kept brand consistency across different media.
6.2. Technical / Skill‑Based Questions
– Walk us through your workflow for creating a motion‑graphics Instagram Reel for a new salon service.
– What are the key differences between designing for print vs. digital, especially for beauty‑industry collateral?
– Explain how you optimise visual assets for Google Ads and SEO.
6.3. Practical Test (possible)
– You may be asked to design a mock social‑media post or a 10‑second animation on the spot.
– Prepare a quick sketch template (colour palette, typography) that aligns with a typical beauty‑salon brand.
6.4. Questions to Ask the Interviewer
– What are the current brand guidelines for “London Gents Parlor” and the “Beauty Training Institute”?
– How many designers are on the team and what is the typical collaboration workflow?
– What are the key performance indicators for this role (e.g., engagement metrics, turnaround time)?
7. Soft Skills and Personal Attributes to Emphasise
- Creative thinking and the ability to generate fresh concepts quickly.
- Strong communication: translating strategic briefs into visual language.
- Multitasking under pressure while maintaining attention to detail.
- Energetic, proactive attitude and willingness to work evenings or weekends when required.
- Team‑player mindset with the capability to lead creative discussions.
8. Logistical Preparations
- Ensure you have a reliable internet connection for any virtual interview or online portfolio sharing.
- Print a few copies of your resume and a short‑format portfolio (A4, high‑quality paper) for on‑site interview, if applicable.
- Prepare a professional outfit that meets the corporate‑casual standard of a Dhaka office.
- Locate the office address (Kalabagan, Dhaka‑1205) and plan your commute (consider traffic during peak hours).
9. Final Checklist (Before Submitting Application)
1. Resume updated and tailored to the job description.
2. Cover letter personalized for Tusfia International.
3. Portfolio PDF (≤10 MB) uploaded and link tested.
4. Online portfolio link functional and password‑protected (if needed).
5. All required documents compiled in a single email attachment.
6. Email subject line clear: “Application – Sr. Executive Graphics Designing – [Your Name]”.
7. Double‑check the application deadline (31 Dec 2025) and send at least 2 days before.
8. Follow up with a polite email after 5‑7 days if no acknowledgment is received.
By following this structured preparation plan you will present yourself as a well‑rounded candidate who not only meets the technical qualifications but also understands the beauty‑industry context, can lead creative projects, and fits the culture and work schedule of Tusfia International.
1. Understand the Role and Its Core Requirements
1.1. Primary duties – design high‑impact graphics, illustrations and layouts for social‑media, websites, print and motion‑graphics assets for the “London Gents Parlor” and “Beauty Training Institute”.
1.2. Key collaborations – work closely with senior management, sales & marketing, project coordinators and other creative team members.
1.3. Leadership expectations – lead creative development, maintain brand consistency, and guide junior designers (if any).
1.4. Technical depth – expert‑level proficiency in Adobe Illustrator, Photoshop, After Effects, Premiere Pro and familiarity with Figma, InDesign, CorelDRAW.
1.5. Industry knowledge – strong understanding of beauty‑salon and beauty‑training‑institute branding, service promotion, and customer‑experience visual storytelling.
2. Research Tusfia International and Its Business Units
2.1. Visit the company’s website (if available) and study the “London Gents Parlor” and “Beauty Training Institute” online presence.
2.2. Analyse their current visual style, colour palette, typography, social‑media posts, video ads and website layout.
2.3. Identify gaps or areas where you could add value (e.g., more modern motion graphics, cohesive branding across offline and online channels).
2.4. Read recent news, press releases, or client testimonials to understand the brand voice and market positioning.
3. Refresh and Deepen Technical Skills
3.1. Adobe Suite – run through advanced tutorials on:
• Illustrator: complex vector illustration, custom brushes, pattern creation.
• Photoshop: high‑resolution retouching, compositing, colour grading for beauty‑product imagery.
• After Effects & Premiere Pro: kinetic typography, product‑demo animations, short promotional videos (15‑30 seconds).
3.2. Figma – practice component libraries, design system creation and collaborative prototyping.
3.3. Motion‑Graphics – explore current trends in beauty‑industry reels, Instagram Reels, TikTok videos; practice quick turnaround animations.
3.4. Print Production – review bleed, CMYK conversion, file preparation for flyers, brochures, signage.
3.5. SEO & Google Ads basics – understand how visual assets affect ad quality scores and landing‑page experience.
4. Build a Targeted Portfolio
4.1. Select 8‑10 projects that showcase:
– Brand identity work for salons, spas, health‑care or lifestyle brands.
– Social‑media graphics (static and animated).
– Website mock‑ups or landing‑page designs.
– Motion‑graphics pieces (30‑second video ads).
4.2. Create a single PDF (max 10 MB) that includes a short brief for each project, your role, tools used and measurable results (e.g., engagement uplift, conversion increase).
4.3. Prepare a quick‑view online portfolio (Behance, Dribbble or a personal website) with a password‑protected link to share with the recruiter.
4.4. Add a “Beauty‑Salon/Institute” case study: a before‑and‑after redesign of a salon’s visual system, highlighting colour theory, branding consistency and social‑media impact.
5. Tailor Your Resume and Cover Letter
5.1. Resume – place the most relevant experience (5‑7 years) at the top, emphasizing:
– Roles in beauty‑sector design or related service‑industry projects.
– Specific tools (Illustrator, Photoshop, After Effects, Premiere Pro, Figma).
– Leadership or project‑management responsibilities.
5.2. Cover Letter – address the hiring manager (if name unknown, use “Dear Hiring Team”).
– State why you are excited about working for Tusfia International and the two units mentioned.
– Highlight your expertise in beauty‑brand visual communication and any measurable successes.
– Mention your flexibility for the 6‑day work week, weekend overtime and the Friday weekend schedule.
6. Prepare for the Interview
6.1. Behavioural Questions
– Describe a time you managed multiple design projects under tight deadlines.
– How do you handle feedback from non‑design stakeholders?
– Give an example of how you kept brand consistency across different media.
6.2. Technical / Skill‑Based Questions
– Walk us through your workflow for creating a motion‑graphics Instagram Reel for a new salon service.
– What are the key differences between designing for print vs. digital, especially for beauty‑industry collateral?
– Explain how you optimise visual assets for Google Ads and SEO.
6.3. Practical Test (possible)
– You may be asked to design a mock social‑media post or a 10‑second animation on the spot.
– Prepare a quick sketch template (colour palette, typography) that aligns with a typical beauty‑salon brand.
6.4. Questions to Ask the Interviewer
– What are the current brand guidelines for “London Gents Parlor” and the “Beauty Training Institute”?
– How many designers are on the team and what is the typical collaboration workflow?
– What are the key performance indicators for this role (e.g., engagement metrics, turnaround time)?
7. Soft Skills and Personal Attributes to Emphasise
- Creative thinking and the ability to generate fresh concepts quickly.
- Strong communication: translating strategic briefs into visual language.
- Multitasking under pressure while maintaining attention to detail.
- Energetic, proactive attitude and willingness to work evenings or weekends when required.
- Team‑player mindset with the capability to lead creative discussions.
8. Logistical Preparations
- Ensure you have a reliable internet connection for any virtual interview or online portfolio sharing.
- Print a few copies of your resume and a short‑format portfolio (A4, high‑quality paper) for on‑site interview, if applicable.
- Prepare a professional outfit that meets the corporate‑casual standard of a Dhaka office.
- Locate the office address (Kalabagan, Dhaka‑1205) and plan your commute (consider traffic during peak hours).
9. Final Checklist (Before Submitting Application)
1. Resume updated and tailored to the job description.
2. Cover letter personalized for Tusfia International.
3. Portfolio PDF (≤10 MB) uploaded and link tested.
4. Online portfolio link functional and password‑protected (if needed).
5. All required documents compiled in a single email attachment.
6. Email subject line clear: “Application – Sr. Executive Graphics Designing – [Your Name]”.
7. Double‑check the application deadline (31 Dec 2025) and send at least 2 days before.
8. Follow up with a polite email after 5‑7 days if no acknowledgment is received.
By following this structured preparation plan you will present yourself as a well‑rounded candidate who not only meets the technical qualifications but also understands the beauty‑industry context, can lead creative projects, and fits the culture and work schedule of Tusfia International.
