- Mon Dec 15, 2025 7:34 am#12117
PREPARING FOR THE SENIOR SEO ANALYST / EXECUTIVE (NIGHT SHIFT) POSITION AT CHEFONLINE
1. UNDERSTAND THE ROLE AND EXPECTATIONS
• The job is full‑time, office‑based in Gulshan‑1, Dhaka.
• Working schedule:
– Monday to Wednesday night shift (9:00 pm – 6:00 am)
– Saturday and Sunday day shift (11:00 am – 8:00 pm)
• Core responsibilities include technical SEO audits, data analysis, on‑page optimisation, backlink outreach, Core Web Vitals improvement, and mentoring junior staff.
• You will be expected to use Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, and other SEO tools daily.
• Communication level required: IELTS 7.0+ for analyst track, 6.5+ for executive track.
2. MATCH YOUR QUALIFICATIONS TO THE REQUIREMENTS
• Education: BSc in Computer Science & Engineering or equivalent.
• Minimum experience: proven track record in SEO strategy, technical SEO, and data‑driven reporting.
• Must be proficient in HTML, CSS and WordPress (or similar CMS).
• Preferred: certifications such as Google Analytics Individual Qualification, SEMrush SEO Toolkit, Ahrefs Certification, or similar.
3. BUILD A TARGETED SKILL‑UP PLAN (6‑8 weeks)
Week 1‑2 – Technical SEO Foundations
– Review Google’s “Search Engine Optimization (SEO) Starter Guide”.
– Study Google’s Webmaster Guidelines and Core Web Vitals documentation.
– Practice site crawls with Screaming Frog (free version) on personal or demo sites; identify crawl errors, duplicate content, broken links, and indexation issues.
Week 3‑4 – Tool Mastery
– Google Analytics 4: set up a property, configure events, create custom dashboards, learn Attribution modeling.
– Google Search Console: understand coverage, performance, URL inspection, and enhancements.
– Ahrefs & SEMrush: run keyword research, competitor gap analysis, backlink profile audits, and content explorer.
– Create a “tool cheat sheet” summarising key reports and how to extract actionable insights.
Week 5 – On‑Page & Content Optimisation
– Practice writing SEO‑friendly title tags, meta descriptions, and schema markup (FAQ, Breadcrumb, Product).
– Use WordPress: install Yoast SEO or Rank Math, configure XML sitemaps, canonical tags, and schema.
– Conduct a content gap analysis for a niche food‑ordering site (similar to ChefOnline) and draft a content brief.
Week 6 – Performance & Core Web Vitals
– Use PageSpeed Insights, Lighthouse, and GTmetrix to audit page speed.
– Implement recommended fixes: image compression, lazy loading, CSS/JS minification, server‑side caching, and CDN setup.
– Test improvements on a staging WordPress site and record before/after metrics.
Week 7 – Backlink Strategy & Outreach
– Build a prospect list using Ahrefs “Link Intersect” and SEMrush “Backlink Gap”.
– Draft outreach email templates (personalised, value‑added).
– Simulate a link‑building campaign: send 10 outreach emails, track responses, and log acquired links.
Week 8 – Reporting & Mentoring
– Design a monthly SEO performance report (traffic, rankings, conversions, Core Web Vitals, backlink growth).
– Prepare a 5‑minute presentation that explains insights to non‑technical stakeholders.
– Create a short “mentor guide” covering common junior errors (e.g., missing alt tags, incorrect canonical tags).
4. CREATE OR UPDATE YOUR PROFESSIONAL PORTFOLIO
• Include case studies that show:
– Baseline metrics (organic traffic, ranking positions).
– Specific actions taken (technical fix, content optimisation, link acquisition).
– Measurable results (traffic increase %, ranking lift, conversion improvement).
• Provide screenshots from GA, GSC, Ahrefs, Screaming Frog to substantiate findings.
• Host the portfolio on a personal domain or a clean WordPress site (ensure fast load times).
5. PREPARE FOR THE INTERVIEW
a. Technical Questions
– Explain the crawl‑budget concept and how you would optimise it.
– How do you diagnose and fix a “soft 404” error?
– Walk through the steps you take to improve LCP (Largest Contentful Paint).
b. Analytical Scenarios
– Given a drop in organic traffic, outline your investigative workflow.
– Interpret a sample GA4 funnel report and propose optimisation ideas.
c. Behavioural & Leadership
– Describe a time you mentored a junior SEO specialist and the outcome.
– Share how you manage workload when night‑shift deadlines clash with weekend day‑shift responsibilities.
d. Role‑play (optional)
– Prepare to discuss SEO recommendations with a mock developer; focus on clear, non‑technical language.
6. NIGHT‑SHIFT READINESS
• Establish a consistent sleep schedule: aim for 7‑8 hours of rest before each night shift.
• Set up a well‑lit, ergonomic workstation at the office; bring a small blackout curtain or eye mask if you prefer dimmed lighting.
• Keep healthy snacks (nuts, fruit) and hydration (water bottle) nearby; avoid heavy meals that may cause drowsiness.
• Plan brief “micro‑breaks” (5 minutes) every 90‑minutes to stretch and refresh focus.
7. DOCUMENTS TO HAVE ON HAND FOR APPLICATION
– Updated resume highlighting SEO achievements, tool proficiencies, and relevant certifications.
– Copies of certificates (Google Analytics IQ, SEMrush SEO Toolkit, Ahrefs Certification, etc.).
– IELTS (or equivalent) score report.
– Portfolio URL and a brief PDF case‑study summary (1‑2 pages).
8. APPLYING
• Since the posting indicates “Online Apply: True” and provides no specific email or URL, monitor ChefOnline’s career page or LinkedIn for the active application link.
• When the link becomes available, submit:
– Resume (PDF)
– Cover letter (tailored to ChefOnline, referencing food‑ordering niche and night‑shift readiness)
– Portfolio link
– Attach certificates and IELTS proof.
9. POST‑APPLICATION FOLLOW‑UP
• Send a courteous thank‑you email within 24 hours of submission, reiterating interest and confirming receipt of materials.
• If no response after 7‑10 days, follow up with a brief inquiry about the hiring timeline.
By following this structured preparation plan, you will align your expertise with ChefOnline’s senior SEO requirements, demonstrate night‑shift reliability, and present a compelling case for selection. Good luck!
1. UNDERSTAND THE ROLE AND EXPECTATIONS
• The job is full‑time, office‑based in Gulshan‑1, Dhaka.
• Working schedule:
– Monday to Wednesday night shift (9:00 pm – 6:00 am)
– Saturday and Sunday day shift (11:00 am – 8:00 pm)
• Core responsibilities include technical SEO audits, data analysis, on‑page optimisation, backlink outreach, Core Web Vitals improvement, and mentoring junior staff.
• You will be expected to use Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, and other SEO tools daily.
• Communication level required: IELTS 7.0+ for analyst track, 6.5+ for executive track.
2. MATCH YOUR QUALIFICATIONS TO THE REQUIREMENTS
• Education: BSc in Computer Science & Engineering or equivalent.
• Minimum experience: proven track record in SEO strategy, technical SEO, and data‑driven reporting.
• Must be proficient in HTML, CSS and WordPress (or similar CMS).
• Preferred: certifications such as Google Analytics Individual Qualification, SEMrush SEO Toolkit, Ahrefs Certification, or similar.
3. BUILD A TARGETED SKILL‑UP PLAN (6‑8 weeks)
Week 1‑2 – Technical SEO Foundations
– Review Google’s “Search Engine Optimization (SEO) Starter Guide”.
– Study Google’s Webmaster Guidelines and Core Web Vitals documentation.
– Practice site crawls with Screaming Frog (free version) on personal or demo sites; identify crawl errors, duplicate content, broken links, and indexation issues.
Week 3‑4 – Tool Mastery
– Google Analytics 4: set up a property, configure events, create custom dashboards, learn Attribution modeling.
– Google Search Console: understand coverage, performance, URL inspection, and enhancements.
– Ahrefs & SEMrush: run keyword research, competitor gap analysis, backlink profile audits, and content explorer.
– Create a “tool cheat sheet” summarising key reports and how to extract actionable insights.
Week 5 – On‑Page & Content Optimisation
– Practice writing SEO‑friendly title tags, meta descriptions, and schema markup (FAQ, Breadcrumb, Product).
– Use WordPress: install Yoast SEO or Rank Math, configure XML sitemaps, canonical tags, and schema.
– Conduct a content gap analysis for a niche food‑ordering site (similar to ChefOnline) and draft a content brief.
Week 6 – Performance & Core Web Vitals
– Use PageSpeed Insights, Lighthouse, and GTmetrix to audit page speed.
– Implement recommended fixes: image compression, lazy loading, CSS/JS minification, server‑side caching, and CDN setup.
– Test improvements on a staging WordPress site and record before/after metrics.
Week 7 – Backlink Strategy & Outreach
– Build a prospect list using Ahrefs “Link Intersect” and SEMrush “Backlink Gap”.
– Draft outreach email templates (personalised, value‑added).
– Simulate a link‑building campaign: send 10 outreach emails, track responses, and log acquired links.
Week 8 – Reporting & Mentoring
– Design a monthly SEO performance report (traffic, rankings, conversions, Core Web Vitals, backlink growth).
– Prepare a 5‑minute presentation that explains insights to non‑technical stakeholders.
– Create a short “mentor guide” covering common junior errors (e.g., missing alt tags, incorrect canonical tags).
4. CREATE OR UPDATE YOUR PROFESSIONAL PORTFOLIO
• Include case studies that show:
– Baseline metrics (organic traffic, ranking positions).
– Specific actions taken (technical fix, content optimisation, link acquisition).
– Measurable results (traffic increase %, ranking lift, conversion improvement).
• Provide screenshots from GA, GSC, Ahrefs, Screaming Frog to substantiate findings.
• Host the portfolio on a personal domain or a clean WordPress site (ensure fast load times).
5. PREPARE FOR THE INTERVIEW
a. Technical Questions
– Explain the crawl‑budget concept and how you would optimise it.
– How do you diagnose and fix a “soft 404” error?
– Walk through the steps you take to improve LCP (Largest Contentful Paint).
b. Analytical Scenarios
– Given a drop in organic traffic, outline your investigative workflow.
– Interpret a sample GA4 funnel report and propose optimisation ideas.
c. Behavioural & Leadership
– Describe a time you mentored a junior SEO specialist and the outcome.
– Share how you manage workload when night‑shift deadlines clash with weekend day‑shift responsibilities.
d. Role‑play (optional)
– Prepare to discuss SEO recommendations with a mock developer; focus on clear, non‑technical language.
6. NIGHT‑SHIFT READINESS
• Establish a consistent sleep schedule: aim for 7‑8 hours of rest before each night shift.
• Set up a well‑lit, ergonomic workstation at the office; bring a small blackout curtain or eye mask if you prefer dimmed lighting.
• Keep healthy snacks (nuts, fruit) and hydration (water bottle) nearby; avoid heavy meals that may cause drowsiness.
• Plan brief “micro‑breaks” (5 minutes) every 90‑minutes to stretch and refresh focus.
7. DOCUMENTS TO HAVE ON HAND FOR APPLICATION
– Updated resume highlighting SEO achievements, tool proficiencies, and relevant certifications.
– Copies of certificates (Google Analytics IQ, SEMrush SEO Toolkit, Ahrefs Certification, etc.).
– IELTS (or equivalent) score report.
– Portfolio URL and a brief PDF case‑study summary (1‑2 pages).
8. APPLYING
• Since the posting indicates “Online Apply: True” and provides no specific email or URL, monitor ChefOnline’s career page or LinkedIn for the active application link.
• When the link becomes available, submit:
– Resume (PDF)
– Cover letter (tailored to ChefOnline, referencing food‑ordering niche and night‑shift readiness)
– Portfolio link
– Attach certificates and IELTS proof.
9. POST‑APPLICATION FOLLOW‑UP
• Send a courteous thank‑you email within 24 hours of submission, reiterating interest and confirming receipt of materials.
• If no response after 7‑10 days, follow up with a brief inquiry about the hiring timeline.
By following this structured preparation plan, you will align your expertise with ChefOnline’s senior SEO requirements, demonstrate night‑shift reliability, and present a compelling case for selection. Good luck!
