- Wed Dec 03, 2025 12:41 am#10103
PREPARATION GUIDE FOR THE SALES ROLE – TEJ SYNTHETIC DETERGENT POWDER & LIQUID DISHWASH
1. KNOW THE PRODUCT LINE
• Study the specifications of Tej Synthetic Detergent Powder – composition, dosage, USP‑grade claims, packaging sizes and price points.
• Do the same for the Liquid Dishwash – type of surfactants used, recommended usage, safety data sheet (SDS) highlights, shelf‑life and refill options.
• Keep a ready reference sheet that lists the key selling points (e.g., cost‑effectiveness, strong cleaning power, local manufacturing) and common objections with prepared replies.
2. UNDERSTAND THE TARGET MARKET
• Identify the profile of potential customers: small grocery shops, kirana stores, local supermarkets, institutional kitchens and wholesale distributors in your coverage area.
• Map the geographic spread of these outlets on a simple sketch or use a free mapping app to plan the most efficient travel route.
• Research the competition – other FMCG detergent brands, pricing, promotional offers and stock‑availability patterns.
3. BUILD SALES SKILLS REQUIRED
• Practice the complete sales cycle: greeting, need‑assessment, product presentation, handling objections, closing the order, confirming delivery date and payment terms.
• Role‑play with a friend or colleague to become comfortable with delivering the pitch in both Bengali and basic English, as many shop owners appreciate brief English terms for product specifications.
• Learn to set daily, weekly and monthly sales targets based on the volume of orders you need to achieve, then break them down into the number of visits and expected conversion rate per visit.
4. DEVELOP LOGISTICAL KNOWLEDGE
• Familiarise yourself with the company’s delivery schedule, loading procedures, and the route‑optimisation software (if any) used for dispatch.
• Memorise the address of the depot, the operating hours for loading, and the documentation required for each delivery (delivery note, invoice, cash receipt).
• Prepare a checklist for each trip: product quantity, packaging condition, delivery address, customer contact, payment method (cash, mobile wallet, credit).
5. MASTER ACCOUNTING & REPORTING
• Use a simple ledger (paper notebook or Excel) to record every transaction: date, shop name, product, quantity, price, discount, amount received, pending amount.
• Reconcile daily cash at the end of the shift – count the cash on hand, verify against receipts and the ledger, and note any discrepancies.
• Practice summarising the week’s sales in a clear format (total sales value, number of new customers acquired, outstanding payments) so you can explain the figures to the owner confidently.
6. CULTIVATE RELATIONSHIP‑BUILDING HABITS
• Visit each shop at least twice a week during the first month to establish a personal rapport. Remember the owner’s name, family details, and preferred communication channel (WhatsApp, phone, in‑person).
• Offer small value‑added services: free product demo, small free samples, or a “next‑order discount” coupon to encourage repeat purchases.
• Promptly address any complaints about product quality, delivery timing or invoicing – a quick resolution strengthens trust.
7. TIME‑MANAGEMENT TECHNIQUES
• Plan your day the night before: list the shops to be visited, the expected order size, and allocate travel time plus a buffer for traffic.
• Use a simple timer or smartphone alarm to limit the time spent at each shop (e.g., 12‑15 minutes for order taking, 5 minutes for follow‑up).
• Keep a “quick‑note” pad in the vehicle to jot down any urgent requests that arise during the day, to be handled on the return trip or the next day.
8. PERSONAL PREPARATION
• Dress neatly in the company‑issued uniform (if any) and wear comfortable shoes suitable for frequent walking and standing.
• Carry a fully charged mobile phone, a portable power bank, and the essential documents (identity proof, driver’s licence, delivery docket book).
• Maintain a healthy routine – adequate sleep, balanced meals and regular hydration – to stay energetic during long hours on the road.
9. REGULATORY & SAFETY AWARENESS
• Read the Safety Data Sheet (SDS) for the detergent powder and liquid dishwash, especially handling instructions for spills, protective equipment (gloves, mask) and first‑aid measures.
• Keep a small first‑aid kit in the vehicle and know the nearest medical facility in case of accidental exposure.
10. CONTINUOUS IMPROVEMENT
• At the end of each week, review which sales tactics worked best, which shops have low turnover, and adjust your approach accordingly.
• Seek feedback from senior sales staff or the owner: ask for suggestions on product knowledge, negotiation techniques or route optimisation.
• Keep yourself updated on any new product launches, promotional campaigns or price changes announced by the company, and be ready to communicate them to customers promptly.
By following these preparatory steps you will be well‑equipped to handle order taking, achieve sales targets, maintain strong shop‑owner relationships, and present accurate sales reports to the owner. Good luck!
1. KNOW THE PRODUCT LINE
• Study the specifications of Tej Synthetic Detergent Powder – composition, dosage, USP‑grade claims, packaging sizes and price points.
• Do the same for the Liquid Dishwash – type of surfactants used, recommended usage, safety data sheet (SDS) highlights, shelf‑life and refill options.
• Keep a ready reference sheet that lists the key selling points (e.g., cost‑effectiveness, strong cleaning power, local manufacturing) and common objections with prepared replies.
2. UNDERSTAND THE TARGET MARKET
• Identify the profile of potential customers: small grocery shops, kirana stores, local supermarkets, institutional kitchens and wholesale distributors in your coverage area.
• Map the geographic spread of these outlets on a simple sketch or use a free mapping app to plan the most efficient travel route.
• Research the competition – other FMCG detergent brands, pricing, promotional offers and stock‑availability patterns.
3. BUILD SALES SKILLS REQUIRED
• Practice the complete sales cycle: greeting, need‑assessment, product presentation, handling objections, closing the order, confirming delivery date and payment terms.
• Role‑play with a friend or colleague to become comfortable with delivering the pitch in both Bengali and basic English, as many shop owners appreciate brief English terms for product specifications.
• Learn to set daily, weekly and monthly sales targets based on the volume of orders you need to achieve, then break them down into the number of visits and expected conversion rate per visit.
4. DEVELOP LOGISTICAL KNOWLEDGE
• Familiarise yourself with the company’s delivery schedule, loading procedures, and the route‑optimisation software (if any) used for dispatch.
• Memorise the address of the depot, the operating hours for loading, and the documentation required for each delivery (delivery note, invoice, cash receipt).
• Prepare a checklist for each trip: product quantity, packaging condition, delivery address, customer contact, payment method (cash, mobile wallet, credit).
5. MASTER ACCOUNTING & REPORTING
• Use a simple ledger (paper notebook or Excel) to record every transaction: date, shop name, product, quantity, price, discount, amount received, pending amount.
• Reconcile daily cash at the end of the shift – count the cash on hand, verify against receipts and the ledger, and note any discrepancies.
• Practice summarising the week’s sales in a clear format (total sales value, number of new customers acquired, outstanding payments) so you can explain the figures to the owner confidently.
6. CULTIVATE RELATIONSHIP‑BUILDING HABITS
• Visit each shop at least twice a week during the first month to establish a personal rapport. Remember the owner’s name, family details, and preferred communication channel (WhatsApp, phone, in‑person).
• Offer small value‑added services: free product demo, small free samples, or a “next‑order discount” coupon to encourage repeat purchases.
• Promptly address any complaints about product quality, delivery timing or invoicing – a quick resolution strengthens trust.
7. TIME‑MANAGEMENT TECHNIQUES
• Plan your day the night before: list the shops to be visited, the expected order size, and allocate travel time plus a buffer for traffic.
• Use a simple timer or smartphone alarm to limit the time spent at each shop (e.g., 12‑15 minutes for order taking, 5 minutes for follow‑up).
• Keep a “quick‑note” pad in the vehicle to jot down any urgent requests that arise during the day, to be handled on the return trip or the next day.
8. PERSONAL PREPARATION
• Dress neatly in the company‑issued uniform (if any) and wear comfortable shoes suitable for frequent walking and standing.
• Carry a fully charged mobile phone, a portable power bank, and the essential documents (identity proof, driver’s licence, delivery docket book).
• Maintain a healthy routine – adequate sleep, balanced meals and regular hydration – to stay energetic during long hours on the road.
9. REGULATORY & SAFETY AWARENESS
• Read the Safety Data Sheet (SDS) for the detergent powder and liquid dishwash, especially handling instructions for spills, protective equipment (gloves, mask) and first‑aid measures.
• Keep a small first‑aid kit in the vehicle and know the nearest medical facility in case of accidental exposure.
10. CONTINUOUS IMPROVEMENT
• At the end of each week, review which sales tactics worked best, which shops have low turnover, and adjust your approach accordingly.
• Seek feedback from senior sales staff or the owner: ask for suggestions on product knowledge, negotiation techniques or route optimisation.
• Keep yourself updated on any new product launches, promotional campaigns or price changes announced by the company, and be ready to communicate them to customers promptly.
By following these preparatory steps you will be well‑equipped to handle order taking, achieve sales targets, maintain strong shop‑owner relationships, and present accurate sales reports to the owner. Good luck!
